Small businesses are always after the next big thing that exposes them to the world, improving their marketing strategies. Skeptical may some still be over business owners using social media, but numbers just don’t lie: statistically, as of 2024 with Statista, there are approximately 5 billion active social media users in the world. That could rise to almost 6 billion users by 2027, and of course, social media would be a great medium on which to build awareness and promote content for brands.

Why Your Business Needs to Be on Social Media
Of course, there are many better reasons for your business to have a compelling presence on social media than the fact that “everyone else is doing it.”

Some key benefits are as follows:

1. Improves brand recognition

Social media no longer concerns reconnecting with friends and family only. These days, it has grown to be a strong influencer in consumer behavior as far as businesses are concerned. Actually, Gitnux reports that 88% of consumers make purchases based on recommendations via social media. What is more, statistics by Meta have it that 83% of Instagram users discover new brands on the platform. This will go a long way in boosting the presence and reputation of your brand.

2. Drives Traffic to Your Website
You can also drive tons of traffic by simply posting contents and links concerning your site on social media. Some of these websites, like Instagram, allow you to put your website in your bio, so whoever feels interested will end up on your site. Users may get curious about your product or service upon seeing some teaser on social media, which may make them end up on your website.

3. Effectively promotes content
Social media allows the display of your content on manifold stages, be it Instagram Stories, Facebook Posts, or even LinkedIn Articles. You want to give featured highlights of some of your products, share customer testimonials, or provide behind-the-scenes views about your business. That variability helps you reach different segments of your audience and keeps your brand top-of-mind.

4. Enhancing customer communications
Social media allows the businessperson to communicate directly to the customers, something that is priceless for small businesses. Be it the answer to a quick question via Twitter or a concern via an Instagram DM, the platforms offer real-time interaction. Such immediacy will find its way to better customer satisfaction, plus stronger relationships.

5. Keeping the Attention of Your Audience
Knowing your customers seems to be the first important thing in business. Analytics applied to social media are able to make out demographics, preferences, and behavior that will help in fine-tuning your marketing effort and assist in continuous development of a better strategy.

6. Stays ahead of the competitors
Operating on social media makes you competitive in the market. Monitoring competitors on the websites gives loads of insight into what works for them and how you may have your brand differ from them. Being active on these sites increases the presence of your brand and helps you stay relevant.

How to Choose the Best Social Media Platforms for Your Business.
Each social network has a different audience and style. Following is a quick rundown of some of the most popular.

Facebook is very suitable for elaborative posts, groups, and on Facebook Messenger. Utilize the ads on Facebook to reach an even more targeted audience.

Instagram: Quite OK for performing visual branding with pictures and video materials, using hashtags, and promoting ads via Instagram Ads.

X: Great for breaking news, quick updates, and real-time engagement. Engage customers via tweets, and also analytics will let one know how their brand is going. It works best for B2B, showcasing business expertise, and networking with other professionals in the industry.

TikTok is brilliant at short-form, visually appealing videos. That’s where creative, light-hearted content really comes into its own with a much younger demographic.

Threads: Where Meta introduces a new evolution of text-based posts to keep your Instagram content in tune with the most important social media platform.

Bottom Line This, in turn, can create incredible growth and visibility of your small business with an inclusive approach to social media. Make sure your business is represented on all of the platforms your audience is generally more active on and participatory.

At Next Resolution Films, we believe in the success strategies of social media for small businesses. Contact +88 01945 005 005, and let us show you how we’ll be pushing your business for dominance in the world of digital. We will make your social media a power house for marketing!